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Keyword Revenue Forecasting Tool

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ZOG Digital commissioned Forrester Consulting to confirm the impact that the Keyword Revenue Forecasting Tool delivers. After conducting in-depth client interviews and assessing the accuracy of calculations from the tool, Forrester concludes that the reviewed ROI model conforms to their TEI (Total Economic Impact) fundamentals and principals of a sound business case. Full details of Forrester's validation process can be viewed here.